Besides great product you need to have great customer service. It is only possible if you stand behind what you say or do.

There is nothing in today’s modern competitive world that cannot be copied. Some things are easier to copy that others, but one of the hardest to copy is the attention and love of your customers. You can earn that by being true to what you are saying about yourself.
If your corporate PR says you value your customers, when customers have questions or problems — you actually listen, answer the questions and help — that’s an example of good service. If you would rather see your customers in hell, you create a cognitive dissonance in the minds of the people you are selling to — they hear one thing and see another. And people don’t like feeling that — they get confused, frustrated, feel cheated and a whole array of other negative emotions.

Today I had an experience with Sephora, a company that sells cosmetic products to girls. Their store has tons of stuff — every eye shadow, lipstick, perfume you can think of and more. Just overwhelming amount of stuff to make any girl pretty. One of the advertisement posters inside the store said: “What is your problem?”
Below, there were various photos of tonal creams next to problem descriptions. “Blemishes? Use Awesome Anti-Blemish Cream!. Pale skin? Use Fantastic Anti-pale gel, that will make you glow like an exploding supernova!. Wrinkles? The Magic De-wrinkler Powder will make your skin smooth and flat like Bolivian Salt Flats”.

This got me thinking.

Presumably, every girl has a problem, and that problem is being ugly and imperfect, and to get even a slight change of hiding that imperfect self, she needs to get some stuff. Well, here is what their corporate PR says on their website:

Prettiest mission, eh?
Empower women to bring about a more beautiful tomorrow? WTF?!
Telling people they suck and need to cover it up with at least some stuff is not empowering. It is degrading.
The corporate bullshit department of Sephora needs to get their terminology straight.

Oh yeah, and they kicked me out of the store for taking photos. I guess there is stuff Sephora does not want others to see and know.